MAN FROM THE FACTORY REMOTE Sales Event Available Now!

We'll be with you all the way.

Man From The Factory is the exclusive Sales Event by MindCoach that brings you exceptional results and a valuable legacy for you and your team.

MindCoach have been at the forefront of dealership Sales Appointment Generation for over 15 years. In the last 6 months of trading alone, we have delivered 118 MFTF events, generating 2921 sales across Commercial and Passenger vehicle dealerships.

If you want to maximise the efficiency of traffic to your showroom or create remote appointments and drive a vast improvement is sales, instantly, this is the event for you!


We start by working with you to analyse your customer data and create a list of focused prospects. This phase is important to manage correctly, as a sustainable use of your customer database is extremely important - simply pulling forward your next 6 months' worth of deals isn't what we are aiming for.

We aim to convert older contacts, service customers that haven’t yet bought, and so on, ensuring you are adding opportunities, not just pulling them forward.


At MindCoach, we are blessed with knowledgeable consultants with a history of sales psychology content delivery. Telephone prospecting is rarely executed well, for a number of reasons, which we can address.

Day one of the event is the delivery of a full telesales training course which will train your staff to efficiently add prospects to their diary both for the event and also the weeks and months to come.


On day one and two of the sales event, your team will perform structured & measured telephone prospecting sessions. Our consultant will constantly be coaching and improving performance throughout the evenings.

We don’t simply place a script under their noses and leave them to it. We listen, coach and improve performance in order to boost confidence, proficiency and results.


Unlike most telephone prospect & lead generation specialists, we actually put our money where our mouth is! Yes, we stick around for days 3, 4 & 5. Our consultants are motor sales experienced, able to perform a host of services over the course of the event to help you and your team convert more appointments into sales.

We can showroom host, assist with negotiating and closing as well as sales team controlling if required when management are busy stacking deals.

Man From The Factory Brochure


This is, after all, why you choose to run an event! Our consultants have sales control, sales management and even general management experience. This means we can understand your systems and processes quickly and are able to fit in and help you do more deals.

‘The Man From the Factory’ adds a natural close to negotiations and we are experienced at utilising this factor to close you more deals on the day.


We feel that in staying and representing you over the weekend ‘deal phase’ ensures credibility for your sales event. As a result we find that our dealers tend to do somewhere between 2 to 3 times the number of deals they would normally do over that same period.

We are extremely effective and generally book repeat visits from the same client. As we said, the data is used sustainably, so you can expect similar results later in the year!

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Throughout your event, MindCoach will give you access to Live Reporting, giving you up to the minute live data including Appointments Booked, Sales Agreed, Efficiency Analysis for each site and much more. You will see 'on the fly', exactly how each dealer in your group is performing. For an example of the data we priovide, please click here.


“The real USP for the MindCoach Team, and specifically the Man From The Factory event, was that unlike many other providers of a similar service, the emphasis was not solely on generating a board full of appointments. The MindCoach Team were as invested as the Sales Managers, and Sales Executives in firming up the appointments, ensuring we were prepared and had done our homework prior to the customers arrival, and crucially meeting and greeting each appointment. This really adds weight to the Man From The Factory event, and when needed, the re-introduction to close the deal was natural and seamless. Needless to say the energy and tenacity the MindCoach Team demonstrated throughout the event was second to none, as was the live reporting system that allowed us to track progress (across 5 branches) at the touch of a button. Without doubt, the most finely tuned event was provided and would thoroughly recommend. Full of theatre, organisation and passion.”

Harry Pearson - Hendy Ford Franchise Manager Hampshire

"I have no hesitation in recommending MindCoach for any Sales/VIP customer events. These Man From The Factory events are an important resource to ensure we achieve our ever expanding manufacturer sales targets MindCoach create an excellent environment that encourages the whole team to contribute & most importantly enjoy the experience. We could not do without them nor would we ever consider using a company other than MindCoach for such events."

Steve Cox - Citroën Group Dealer Principal BCC Cars

“Our recent Man From The Factory event was a tremendous success, and really gave us a quick injection to the first quarter of the year. Historically, it’s difficult to get sales teams to fully engage with prospecting events, especially when a third party is involved, but I felt that your MindCoach consultants' approach really got the team together. He got to their level, got them onboard, the result of which was a group of individuals getting behind an event because they wanted to...not because they had to! Not surprisingly, we achieved the highest ever appointment kept percentage, and consequently, our highest conversion to sale.”

Duncan Cunningham - Operations Director Belmont Group

"Our work with Donald Wire and his team at MindCoach aimed to increase our showroom traffic throughout three of our Northwest dealerships. We were thrilled with Donald’s initial concept - the Man From The Factory event and we had no doubt the results would have a strong return in terms of both units sold and profits made. The overall results have been above & beyond our expectations. What we appreciated most about working with Donald and MindCoach was their ability to put actions defined during the training sessions into practice on the showroom floor, adapting and enabling our sales team to deliver in any given closing situation. Their continuous professionalism & motivation led our sales team to develop their own sales technique and generate fantastic results across all 3 dealerships in September 2014 and now once again in March 2015. Whilst The Mind Coach team excelled at delivering a strong return on investment they were also keen to adhere to our customer satisfaction policies ensuring all of our customers received the people first pledge that Perrys Motor Sales Ltd adheres too; this is also aided with their combined motor trade experience of more than 60 years. Without any doubt, we trust Mind Coach to deliver, and they will time after time. Donald & his team are people of exceptional integrity and bring clear insight to delivering a first class consultancy service. These live customer events are a must for gaining incremental sales in today’s highly competitive marketplace, besides which, observing the MindCoach consultant operate with customers was akin to attending a master class in closing!"

General Manager - Perrys Peugeot Northwest with Nissan.