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NEW! MindCoach Academy Now Open For Self-Paced, Individual Learning

MindCoach is the UK’s number one automotive sales coaching specialist. We focus on Outbound Prospecting Sales Events, Inbound Enquiries and Aftersales care.

With a proven 16-year track record, MindCoach will maximise the efficiency of your team, dramatically increase sales revenue and drive performance standards forward.

We deliver Sales Events, Training & Coaching programmes to you On-Site, Live Online or through our MindCoach Academy.

Sales Events


The Man From the Factory & Instant Traffic sales events aim to drive qualified appointments to your dealership, as well as assist your sales team in converting as many of those appointments as possible into deals.

Inbound Enquiries


Our Enquiry Management Programme, IBEX, turns many more of your Telephone, Email and Live Chat enquiries into quality appointments for your business. Our clients enjoy an enquiry to appointment ration in excess of 70%, more than double the industry average.



MindCoach has been training and coaching Aftersales teams since 2005. AFTEX is our unique programme that brings sales skills to 'non' sales people and focuses on the opportunity missed in Red and Amber work found in the VHC.

DISC Profiles


The Man From the Factory & Instant Traffic sales events aim to drive qualified appointments to your dealership, as well as assist your sales team in converting as many of those appointments as possible into deals.

Consultancy Services


With a team of 18 highly experienced consultants from within the Automotive Retail Industry, we are able to offer exceptional, bespoke consultancy based on your business needs and aspirations.

Please contact Donald Wire on 01671 332 671 to discuss your needs.

Get In Touch

Contact MindCoach now to book your Sales Event, Coaching Programme or to discuss your business goals for 2021 and beyond.

Outbound or Inbound, MindCoach has a great solution for you:

What do our clients think?

“Yes, very positive event. Exceeded expectations. Andy had the team buzzing, showroom footfall was outstanding, over double our expectations. A1.”

David Dolan - Operations Manager Bright Ford

“Very successful! Delighted with the end result.”

Nicky Smith - Dealer Principal N Smith & Sons

Solid result in very challenging circumstances. Cliff was awesome!”

Richard Lane - Head of Business TrustFord

“Another amazing week with the support of Tony Doidge and the team at York. You get out of these what you put in!”

Tony Christmas Fleet & CV Manager Stoneacre

“Daryl was great, the team really enjoyed having him here and all took something away from his coaching. Would love to have him back next time!”

S French - Sales Manager Hendy

“Excellent, very successful!”

James Foley - Sales Director Cavanaghs

“Very worthwhile. The ‘turbo charger’ that we needed to put Plymouth top of the group! Michael excellent as always.”

S Chillcott - Group Commercial Manager Vospers

“The additional training and focus will reap real rewards for your business.”

Karl Williams - GSM Bridgend Ford

“Martin was first class in his attitude and has made the two days successful and enjoyable. I look forward to seeing the fruits of all the hard work!”

Mike Toombs - Head of Business Lancaster BMW

“The real USP for the MindCoach Team, and specifically the Man From The Factory event, was that unlike many other providers of a similar service, the emphasis was not solely on generating a board full of appointments. The MindCoach Team were as invested as the Sales Managers, and Sales Executives in firming up the appointments, ensuring we were prepared and had done our homework prior to the customers arrival, and crucially meeting and greeting each appointment. This really adds weight to the Man From The Factory event, and when needed, the re-introduction to close the deal was natural and seamless. Needless to say the energy and tenacity the MindCoach Team demonstrated throughout the event was second to none, as was the live reporting system that allowed us to track progress (across 5 branches) at the touch of a button. Without doubt, the most finely tuned event was provided and would thoroughly recommend. Full of theatre, organisation and passion.”

Harry Pearson - Hendy Ford Franchise Manager Hampshire

“Our recent Man From The Factory event was a tremendous success, and really gave us a quick injection to the first quarter of the year. Historically, it’s difficult to get sales teams to fully engage with prospecting events, especially when a third party is involved, but I felt that your MindCoach consultants' approach really got the team together. He got to their level, got them onboard, the result of which was a group of individuals getting behind an event because they wanted to...not

because they had to! Not surprisingly, we achieved the highest ever appointment kept percentage, and consequently, our highest conversion to sale.”

Duncan Cunningham - Operations Director Belmont Group

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