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The Man From The Factory - The 5 Day Accompanied Event

We'll be with you all the way.

Man From The Factory is the exclusive Sales Event by MindCoach that brings you exceptional results and a valuable legacy for you and your team.

MindCoach have been at the forefront of dealership Sales Appointment Generation for over 15 years. In the last 6 months of trading alone, we have delivered 118 MFTF events, generating 2921 sales across Commercial and Passenger vehicle dealerships.

If you want to maximise the efficiency of traffic to your showroom or create remote appointments and drive a vast improvement is sales, instantly, this is the event for you!


We start by working with you to analyse your customer data and create a list of focused prospects. This phase is important to manage correctly, as a sustainable use of your customer database is extremely important - simply pulling forward your next 6 months' worth of deals isn't what we are aiming for.

We aim to convert older contacts, service customers that haven’t yet bought, and so on, ensuring you are adding opportunities, not just pulling them forward.


At MindCoach, we are blessed with knowledgeable consultants with a history of sales psychology content delivery. Telephone prospecting is rarely executed well, for a number of reasons, which we can address.

Day one of the event is the delivery of a full telesales training course which will train your staff to efficiently add prospects to their diary both for the event and also the weeks and months to come.


On day one and two of the sales event, your team will perform structured & measured telephone prospecting sessions. Our consultant will constantly be coaching and improving performance throughout the evenings.

We don’t simply place a script under their noses and leave them to it. We listen, coach and improve performance in order to boost confidence, proficiency and results.


Unlike most telephone prospect & lead generation specialists, we actually put our money where our mouth is! Yes, we stick around for days 3, 4 & 5. Our consultants are motor sales experienced, able to perform a host of services over the course of the event to help you and your team convert more appointments into sales.

We can showroom host, assist with negotiating and closing as well as sales team controlling if required when management are busy stacking deals.


This is, after all, why you choose to run an event! Our consultants have sales control, sales management and even general management experience. This means we can understand your systems and processes quickly and are able to fit in and help you do more deals.

‘The Man From the Factory’ adds a natural close to negotiations and we are experienced at utilising this factor to close you more deals on the day.


We feel that in staying and representing you over the weekend ‘deal phase’ ensures credibility for your sales event. As a result we find that our dealers tend to do somewhere between 2 to 3 times the number of deals they would normally do over that same period.

We are extremely effective and generally book repeat visits from the same client. As we said, the data is used sustainably, so you can expect similar results later in the year!


Throughout your event, MindCoach will give you access to Live Reporting, giving you up to the minute live data including Appointments Booked, Sales Agreed, Efficiency Analysis for each site and much more. You will see 'on the fly', exactly how each dealer in your group is performing. For an example of the data we priovide, please click here.

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